PROTECTING YOUR ONLINE BRAND
As we increasingly get entrenched in the Information Age, people’s livelihoods are more at risk than at any time in history. It is no longer just domestic but global. Your entire business can be breached at the touch of a button. Legally protecting your brand and intellectual property must be at the top of your list as you expand your influence and build a sustainable brand. I have had people from across the globe trying to hack my social media accounts. I am grateful that I had safeguards in place to neutralize these attacks. But you must go a step further in ensuring there are legal safeguards, backups, and records in place to protect your online brand. You cannot just leave this to the social media platforms to do this, you must establish an internal protection system.